One advantage of using liquid coffee concentrate over roast and ground coffee is convenience. The liquid coffee concentrate is already brewed and concentrated, so it can be quickly and easily added to hot water to create a fresh cup of coffee without the need for any brewing equipment.
Another advantage is consistency. The liquid coffee concentrate is brewed and blended to precise specifications, which means that every cup of coffee made with it will have the same flavor and strength.
The liquid coffee concentrate is also shelf-stable, which means it can be stored for longer periods of time without losing flavor or quality, unlike roast and ground coffee which can quickly become stale.
Lastly, liquid coffee concentrate is more efficient in terms of storage and transportation. It takes up less space and weight than roasted coffee beans, making it easier to transport and store. This can be particularly useful for businesses or organizations that need to provide coffee on a large scale.